This turned out to be my icebreaker to those sponsors for the rest of the conference. It facilitated the beginning of the development of some fantastic relationships. I had gone into it slightly apprehensive of how things would turn out but my fears were completely unfounded. Most of these sponsors had already looked me up and knew fairly well about my blog and I soon found that the 7 minutes were over too soon. Speed dating is an unique experience I haven't had at my prior 2 conferences this year. I left thinking that all conferences should have this. It gave personal time with brands and allowed the opportunity to get to know them a little more before the whole conference becomes swamped with people.
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